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Surf Retailer Hot Tuna Breaks Into Myer

“Hot Tuna (International) PLC, a lifestyle apparel brand with authentic surf heritage, has announced that it has won lucrative orders, which will be delivered from June and July 2007, from the two largest market contenders in Australia and the United States. Hot Tuna has taken orders from Myer, Australias largest department store. With 60 stores nationally, Myer is the market leader in Australian retailing with the most recent results reflecting half year sales of AUD$1.6 billion. Myer has placed orders for the Hot Tuna boys clothing range (8-16 years). Delivery on boys-wear will commence in July 2007 to all of Myers 60 nationwide stores. Myer have also confirmed that they will be able to place Hot Tuna accessories (backpacks, caps, wallets and sunglasses) into 15 of these stores using a Hot Tuna concept store arrangement.”

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