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How To Get Ranked By Search Engines

“How To Get Traffick – Get Ranked By the Search EnginesTo get a free steady stream of qualified buyers delivered to your web site, you need to be noticed in search engine results, unless you spend a huge amount of money advertising your website address.Search Engine Traffic is the Most Research has shown that most internet users start their journey at a search engine. Even if you start at the home page of your ISP, you will find that its main activity is usually a search engine powered by results from one of the major seach engine companies. Survey results vary significantly, between 60% to 80%, however its very clear that most traffic to most websites comes from search engines and directories, and realistically most of that (perhaps 99%) comes from the databases provided by the big three; Google, MSN and Yahoo and Google is by far the leader so you need to pay particular attention to their methods.Search Engine traffic is also the Most ValuableSearch engines are also a most important source of traffic because such traffic is highly targeted. Visitors that come to your site from search engines got there because they focused their search using keywords related to your products or services.Page Ranking is importantMany searched terms yeild millions of relevant pages, so naturally listings in the initial pages of the search results get most of the traffic. Accordingly the search engines, for the sake of their integrity and sucess, try very hard to put the most relevant pages at the top of their search results. In order to do this they have a system of ranking pages according to their usefullness in context with the searched terms.Search engine specialists have contrived many formulas to evaluate the text in the pages they have spidered and stored in their massive databases, however there are even more specialists out there trying to find a way to artificially match and cater for such formulas to get their page indexed and ranked artificially high in search results (Spamming). As a result of this, search engine technology first introduced by Google, has incorporated the human touch into ranking pages to ensure that pages that other humans prefer are ranked higher in search results.Links From Other Relevant Pages (same topic) Are ImportantGoogle advise that their order of results is automatically determined by more than 100 factors, including their PageRank algorithm . PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Thus Important pages receive a higher PageRank and appear at the top of the search results.Google’s technology uses the collective intelligence of the web to determine a page’s importance . The logic for PageRank and its assesment of the number of links from other pages and particularly from other relevant (same topic) and other ranked pages, is simply that a human has usually reviewed a page befor placing a link to it from their website and judged it suitable.A web site without a links page is a defective siteSince Google sends most of the traffic and they send most of it to the few pages that are ranked by them and voted on by a human with a links page, then it follows that A web site without a links page is a defective site. A new web page will realisticly never be found unless some other pages have it linked and will never be ranked highly unless relevant pages (same topic) have it linked. This has been the case for some years now, so if your web site does not have a links page, then you need to ask yourself why you have a web site at all, and talk to the person who designed it. They had no right to take money for a defective design. Getting links from Relevant pages So lets look at what a relevant link is.Directories are GoodListings in a directory are ideal because you will be placed on a page or category that is relevant to your topic and a search engine can match the topic on both pages. Additionally the directory is also likely to be well established and already be a ranked site. Listings in relevant specialised directories are even better because a search engine can match your topic to the directory and the subcategory within the directory. So directory lisings will be assessed as sound votes for your page.Links from sites with Related Topics are Good.Links from other sites add value to your siteand are also good for Page Rank provided they are from sites that have a related topic. So its important to have a links page but dont use it as a link farm reciprocating with other unrelated sites for the sake of linking, as this will be viewed as a negative by search engines analysing your page.If you are a giftware retailer, exchanging links with another retailer may be usefull but exchanging with another Giftware retailer or giftware wholesaler would be ideal, so make sure you exchange links with all of your suppliers.Link building is a time consuming task but the results will come back to you in due course. You will get some traffic from the actual links (particularly those on directories and higher ranked pages) however in the longer term your page rank will improve and you will see much more FREE traffic coming from search engine results. However we recommend that you dont exchange links with any site just for the sake of geting a link back. A link from your page is a recommendation for that site and only should be given to sites or pages that are worthy of recommendation.How to find your Page Rank Use the Toolbar’s PageRank„¢ display to tell you how Google’s algorithms assess the importance of the page you’re viewing. Get the Google Tool bar for page rank here. It’s freeInteresting Content is ImportantIf you want your site to be bookmarked and linked to by web searchers, you need to make it interesting. If you want a search engine to see your site as more interesting than another on the same topic you need to provide more content, more related content, and more unique content, as computers can easily compare these factors.Optimising your web pages for Search enginesThis is a whole other topic. Get ranked by Google. First please review Google’s own guidelines for webmasters to optimise pages for search engines.”

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